The town sign bears witness to trade from yesteryear, particularly the production of cider. Gaymers cider company moved to the town in 1896 and soon became established as the largest local employer. Sourcing apples from the small orchards in the area, and Norfolk generally, they remained in the town until finally closing their doors in the 1990’s. Norfolk Black Turkeys are also depicted on the signs, showing the importance of poultry to the towns income and County in general.