Durkan Homes - Pitch

Wintringham for Durkan Homes

Working in partnership. Delivering results.

We are delighted to be given the opportunity to work alongside Durkan on the Wintringham development, continuing our relationship from successful land sales to new homes and forging stronger working relationships between our respective businesses moving forward.

We very much hope that this is our opportunity to assist Durkan on our first sales and marketing instruction and will provide the opportunity to demonstrate the ‘value add’ that Bidwells can deliver on all our developments.

With the added investment through development and infrastructure within and surrounding Wintringham, coupled with the forecast growth surrounding Cambridge, this will undoubtedly have a continuing positive impact on the wider region.

Wintringham provides an important strategic site for Cambridgeshire and will deliver a much needed housing supply and new settlement within easy commute of both London and Cambridge. Post pandemic we have seen a considerable increase from purchasers for the regional towns and villages as the average buyer now commutes longer to work as the home working option continues to be established. Wintringham offers the perfect solution for any regional buyer.

On this page we demonstrate our:

Innovative sales and marketing plan, identifying target markets, demands, needs and optimising product design to maximise outcome and value
Team of trusted, committed and enthusiastic agents who will ‘get under the skin’ of the development at the earliest opportunity, providing a strong and effective platform for success
Forward thinking approach to selling, both through digital and traditional media, adapting and challenging methods to remain one step ahead of market conditions whilst not forgetting the basic principles of agency
Proven track record, statistics and case studies showing where we have achieved recent success.

EXPERIENCE

Making specific reference to the information required by Durkan, we have detailed below three core developments managed alongside our developer clients in which Bidwells was involved in all aspects of the sales and marketing process, working with each developer’s in-house teams or adopting our own marketing campaigns where resource was not available from our developer clients.

These sites encompass a large strategic site now complete on the fringes of Cambridge: a large village scheme to the south of the city and a smaller scheme to the north west.

Great Kneighton, Cambridge - Countryside Properties

NOVO	ABODE	AURA

190 private units (Phases 1&2) Total GDV £81,358,161 Average £356/sq ft	267 private unites (Phases 1&2) Total GDV £133,294,045 Average £372/sq ft	396 private units (Phases 1,2,3&4) Total GDV £247,177,988 Average £461/sq ft

One of the city’s first strategic sites which broke ‘new ground’ on design. Bidwells achieved direct sales of 24% of the total and shared staffing and marketing costs.

Strong gateway and product from Countryside raised the new homes ‘bar’ in Cambridge although it had its fair share of construction problems throughout the journey.

863 units
Total GDV £461,830,194
Average £411/sq ft
Incentives overall: 4.1%
Nine years
Average sales rate - 7.8 per month

Proposed Strategy

Bidwells will provide a full new homes service at Wintringham from launch to final completions. Our considered, proactive and effective approach to new homes will work in synergy with Durkan and together we will produce results.

Our New Homes Sales Process

TECH AND TOURS

AVR and Matterport are a key aspect in any marketing campaign, particularly following the impact of Covid. Engagement in all aspects of our tours has increased considerably and they are a perfect way to introduce a development such as Wintringham.

Take a look at an AVR video tour example...

Video tour example

EVENTS

We can help resource and organise events at key locations. Bidwells’ HQ is set up to host events and we can do this in conjunction with or separate to Durkan.

FILMING

We like to think outside the box and are sure you will agree that video filming is a great way of creating something different for your clients. Click on the links to view our most recent films.

Take a look at an example video...

Presented Film Example

VIDEOS & INTERVIEWS

Use video in a creative way to support the launch of the development by filming interviews with Durkan representatives, the local community and surrounding area.

Wintringham Overview & Target Market

Located on the outskirts of St Neots, Wintringham is one of Urban & Civic’s major projects providing a wellconnected community with design and wellbeing at its core.

Find out more Target Market

Staffing and Our People

Staffing will be key for the Wintringham development and we have good experience and contacts within the industry for those sales individuals that are available.

Staffing Our People

TRACK RECORD

Bidwells’ full cycle of planning, residential development and new homes track record

Planning, Residential Development and New Homes

Don't just take our word for it...

£3bn

Residential development pipeline, equivalent to the size of Southampton, totalling +150,000 dwellings

100k

Current number of long-term land bank plots

17k

Plots sold in the past 3

1.5k+ acres

Of land sold for residential development in past 5 years

77k+

Number of units currently working on

£1.1m

Daily volume of new homes stock sold last decade

£2bn+

Of stock sold +6,000 units last decade

100k

Applicants registered last decade

7k+

Pages of New Homes adverts booked last decade

DIGITAL MARKETING

Social Media

We will promote the development widely across our social media platforms, engaging at every opportunity with the Cambridgeshire market to enhance the profile of the development.

Blogs

We utilise our expertise across Bidwells to create specialist blogs to engage with our target audience. View more here >

Campaigns

Organic and paid for campaigns on both platforms.